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IN IT TO WIN IT

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32

STUDENTS

4

DEPARTMENTS

2

SEMESTERS

1

FAMILY

 

WHO ARE WE?

We are Chapman University's National Student Advertising Competition team. We call it NSAC. 

We are a team of thinkers, problem solvers, writers, designers, comedians, photographers, and illustrators from different cities, states, and countries across the globe.

 

Each one of us brings a fresh viewpoint to the table.

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OUR DEPARTMENTS

Strategy is rooted in a deep consumer understanding.  This department dives into researching the client, its challenges/triumphs, its target audience, its competition, and its potential direction. Our strategists gather data, analyze it, talk to people, and set up the rest of the team for success. It's a beautiful marriage between logic and creativity.

STRATEGY

MEDIA

Media is a source of insight for thinking differently on how to reach a targeted audience.  It tackles the logistical framework of the campaign by determining the best channels to reach the target demographic. The media team frames how to allocate the budget best to capture the attention of the target audience. Whether placed in digital, television, print, or out-of-home spaces, our ads are seen, heard, or experienced thanks to the careful planning of the media department.

CREATIVE CONCEPT & DEVELOPMENT

ART + PRODUCTION

For those who love creating, concepting, and #socialmedia! How do we make our research come to life for the consumer? This department comes up with creative concepts for all consumer-facing experiences, whether it's on a screen or in person.  From guerrilla marketing stunts, to social media campaigns, to experiential activations, to partnerships, to corporate social responsibility- this team tackles it all creatively and cohesively. Perfect for those who have big, creative ideas that are rooted in research and logic.

This department helps us put our best foot forward with a beautifully designed and written campaign. Graphic designers create our campaign plans book, mockups of executions, and any new branding. Copywriters will turn our ideas into a compellingly written pitch and plans book. Producers will spearhead a commercial and other video projects.

NSAC COMPETITION

It's one thing to study advertising in the classroom, but it's a whole other world to create one for a real national client.

We compete in the American Advertising Federation's National Student Advertising Competition. For a year, we delve into our client's case study, and emerge with an all-encompassing advertising campaign. We compete with the top schools in the nation, and have the time of our lives while doing it.

Through the process, our teams learn the start-to-finish process of creating an integrated campaign, by doing it. We collectively dive into research, dig for insights, brainstorm executions, and produce creative for our brand.

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CURRENT CLIENT

PAST CLIENTS

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And More...

 

Applications for 2022-2023 Team will open over the summer.  Once open, applications will be available for approximately one month.

Follow us on Instagram @ChapmanCircleAd for the latest info. 

Please contact us with any questions.

CONTACT US

EMAIL

ADDRESS

1 University Drive

Orange, CA 92866

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