Our
Departments
It's one thing to study advertising in the classroom, but it's a whole other world to create one for a real national client.
Our account directors, executive creative director, departments, and advisor work collectively to create award-worthy projects.
01
Strategy
For those who love getting into the minds of consumers.
This department dives deep into researching the client, its challenges/triumphs, its consumers, its competition, and its potential direction. Our strategists gather data and analyze it, setting up the rest of the team for success. It's a beautiful marriage between logic and creativity.
02
Media Planning
For those who love finding human truth in data
(and to find the right channels to reach them). This department tackles the logistical framework of our campaign by determining the best media channels and strategies to effectively reach our target demographic. How can we best allocate our budget to capture the attention of our target audience? Whether placed in digital, television, print, or out-of-home spaces, our ads are seen, heard, or experienced thanks to the careful planning of the media department.
03
Creative Development
A dual department of Copy & Scripts and Art & Assets.

Do you think visually or are the absolute best wordsmith? Do you love coming up with creative concepts that include long and short format, social, digital content, or even traditional commercials? The creative's goal, whether serving as a copywriter on Copy & Scripts, or as an AD on Art & Assets, is to figure out how to take what makes the consumer tick from strategy and bring it to life and make it relevant and meaningful.
04
Film Production
For those who are all about filming content that can be told in a very tight timeline but still be incredibly persuasive and relevant for both a brand and to the target audience. This department works closely with Creative Development, together forming an umbrella called "Creative Services." On this team, you’ll be challenged with producing all filmed content. You’ll be involved in all elements of filming ads, strategy interviews, and maybe even brand concept videos.
Copy & Scripts
Wordsmiths will be on Copy & Scripts — we like to call this group CDW. Paired with an art director, each wordsmith will take a part in concepting.
After all the creative brainstorming is in place and a creative campaign is in the creation stage, the Copy & Scripts will divvy up, helping with scripts and other copy-based elements and needs.
Art & Assets
Visual thinkers with a background in graphic design will be on Art & Assets — we like to call this group CDA. Paired with a copywriter, each art director will take a part in concepting before moving forward.
After all the creative brainstorming is in place and a creative campaign is in the creation stage, the Art & Assets will work on asset development, including the plans book, presentation slides, props, and more.