Circle Advertising
Circle Advertising is Chapman University's award winning student advertising agency who competes against over 200 schools in the American Advertising Federation's
National Student Advertising Competition.
With 5 departments, we spend a year delving into a case study given to us by a corporate client, and emerge with an all-encompassing campaign.
Past clients include State Farm, Tinder, Meta, and Indeed.
​ We're a diverse team of creative thinkers, problem solvers, writers, designers, comedians, photographers, and illustrators from all different cities, states, and countries across the globe.
Each of us has a fresh point of view to bring to the table.
Our
Departments
It's one thing to study advertising in the classroom, but it's a whole other world to create one for a real national client.
Our account directors, executive creative director, five departments, and advisor work collectively to make these projects as best as they can be.
02
Media
For those who love finding human truth in data. Media is a source of insight for thinking differently on how to reach a targeted audience. It tackles the logistical framework of the campaign by determining the best channels to reach the target demographic. The media team frames how to allocate the budget best to capture the attention of the target audience. Whether placed in digital, television, print, or out-of-home spaces, our ads are seen, heard, or experienced thanks to the careful planning of the media department.
04
Art & Design
For those who love art and design! This department helps us put our best foot forward with a beautifully designed and written campaign. Graphic designers create our campaign plans book, mock-ups of executions, presentation slides, and any new branding. You’ll work closely with creative concept development to help turn ideas into a compellingly written pitch and plans book.
01
Strategy
For those who love getting into the minds of consumers. Strategy is rooted in a deep consumer understanding. This department dives into researching the client, its challenges and triumphs, its target audience, its competition, and its potential direction. Our strategists gather data, analyze it, talk to people, and set up the rest of the team for success. It’s a beautiful marriage between logic and creativity.
03
Creative Concept & Development
For those who love creating, concepting, and #socialmedia. This department comes up with creative concepts for all consumer-facing experiences, whether it’s on a screen or in person. From guerrilla marketing stunts, to social media campaigns, to experiential activations, to partnerships, to corporate social responsibility- this team tackles it all creatively and cohesively. Perfect for those who have big, creative ideas that are rooted in research and logic.
05
Film Production
For those who are all about filming content that can be told in a very tight timeline while being persuasive and relevant for both a brand and to the target audience. On this team, you’ll be challenged with producing all filmed. You’ll be involved in all elements of filming ads, strategy interviews, and even brand concept videos. You’ll create shooting schedules, call sheets, get location approvals, determine equipment needs from cameras to mics, edit final content, film the final presentation, and more.